What is inbound marketing?
- Common problems that inbound marketing can solve
- ROI of a successful inbound marketing program
Common problems that inbound marketing can solve
When it comes to implementing a long-term strategy, inbound marketing is an investment that will help you increase brand awareness, preference, and ultimately, revenue.
Problem: I need to increase my brand awareness. Up to 93% of buying cycles start with an online search. If your company appears at the top of search results, or is active on a searcher’s social network, you can organically increase your brand awareness. To do that, you must make sure you have the right content and messaging in place to show up in these key inbound channels.
Problem: I want to improve my brand preference. By educating, entertaining, and interacting with potential customers before they are thinking about making a purchase, you build trust and increase the likelihood that they will choose you when they are ready to buy. Never underestimate the impact of becoming a familiar face.
Problem: I need to generate more leads but have less to invest. Inbound marketing is a long-term investment that builds on itself over time. Your results will multiply many times over as you become more adept at creating and curating content that naturally attracts organic leads.
Problem: I’m not sure I have the staff or budget to do inbound marketing. Like many things, the more you put into inbound efforts, the more you’ll get out of it. But, if you have a good strategy in place that outlines key themes, content, and distribution, you can make sure to avoid wasted efforts.
ROI of a successful inbound marketing program
- Inbound marketing is unique in that it generally has less of an up-front cost than other marketing efforts, and it can have a seriously impressive ROI when used correctly.
- Inbound marketing brings leads to you. Inbound marketing generates three times more leads per dollar than traditional methods (Content Marketing Institute).
- Inbound marketing is easy on your budget. Businesses that mainly rely on inbound marketing save more than $14 for every newly acquired customer (Hubspot).
- Inbound marketing has a proven ROI. Forty-four percent of brands that use marketing automation software see ROI within six months, while 75% see ROI after one year (Groove Digital Marketing).