:Table of content
Definition of marketing in general.
The importance of the marketing mix in projects.
. Definition of advertising and its importance.
. ? What are the means of advertising.
. Factors affecting advertising.
. The three factors that help in making successful advertising
Definition, Importance and Types of Advertising
Advertising is defined as the method used by the merchant to influence the decisions of the buyer, by relying on the
application of a set of non-personal means and methods of communication in order to select and transfer ideas in promoting the products and services provided.
The importance of the announcement
Advertising is an essential means of media used by various establishments; To communicate with the public and target customers of its business; Therefore, advertising is of great importance in the work environment
What are the aspects around which the importance of advertising revolves
The economic aspect: by influencing supply and demand, affecting marketing costs, affecting production costs, affecting the quality of goods, influencing investment
Social importance: through educational influence, facilitating life in the community, introducing new habits, enhancing the rapprochement between society and people
What are the means of advertising
Read media, including: newspapers and magazines
Visual advertising media, including: television and the Internet
Audible advertising media, including: radio
Factors Affecting Advertising
Environment: The environment surrounding the advertisement determines the appropriate opportunities for marketing, and contributes to achieving its objectives. The environment surrounding the advertisement includes the following elements
• the society.
• Factors resulting from the economy.
• Technological factors.
• Special factors in the law.
• Factors specialized in culture
Products and services: It is the concern that the idea of a service or a commodity is able to meet the needs of consumers, is distinguished by high quality, and has specifications that suit public tastes
Advertising material design and preparation: One of the basic and influencing factors in increasing the effectiveness of advertising; It depends on creativity in advertising design, and awareness of psychological influences on consumer behavior
The Three Factors That Help in Successful Advertising Industry
Every good business needs ingredients and factors that help in its success. Here we will mention that there are three factors that help in creating a successful advertisement
The concept of fluency is based on the association of advertising with the mind, but the association of the audience with the advertisements you provide requires the presence of a feature that combines the audience and the brand
You must pay attention to the fluency of the graphic or written logos that you publish, so that you can win the trust of customers, gain strength over the competition of other companies, and have the ability to withstand in different markets.
Research and studies by marketing experts have confirmed the success of emotional advertisements at a greater rate than rational advertisements.
The commitment factor depends on providing distinguished and creative content in advertisements, with an interest in creating value that is compatible with the customs and culture of the community. It is also linked to the idea of commitment to what is included in the content in order to gain the trust of customers
All commercial projects pass through important stages, from the idea to the feasibility study and then the launch stage. In this article, we have presented the steps of the feasibility study. These seven steps greatly contribute to the success of your project.
And you should not forget that marketing is one of the most important things that you must work on in launching your project.
The feasibility study is a pre-existence of what your project will look like on the ground. If you are able to prepare a good study that is comprehensive and elaborate, it will be very easy for you to deal with your project when it is done
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