Introduction
The way people consume content is evolving and in order to capture the attention of audiences who spend more time staring at their phones than at TV screens, companies and brands must change their approach to marketing towards influencer merchandising, which enhances the ability of social media influencers to showcase their products. And branding services reach thousands or even millions, which is why influencer marketing is one of the most effective ways businesses can use to target an active audience and increase brand awareness
Influencers are a great way to build trust between brands and customers. They are, of course, good content creators and storytellers that people interact with. In addition, they have multiple techniques to increase sales and traffic for brands
Table of contents
Who are the influencers and how are they marketing
What is the role of influencers in social media
What are influencer marketing methodsImportance and benefits of influencer marketing
Who are the influencers and how are they marketing
As TV viewership continues to drop, TV companies' advertising is becoming less effective, so creative marketers, advertising agencies, and PR agencies trying to capture the attention of an online audience are asking the same question: "What is influencer marketing?" And while marketing with top social media influencers may seem like an indirect strategy to reach new and existing customers, the relationships between YouTube influencers, Instagram, Facebook, Twitter and bloggers with their followers ensure that audiences will not only see the brand’s product or service but will be motivated To engage and buy based on influencer recommendations (sharing, likes, followers, conversions)
The question here is who are the social media influencers and why are they important
Influencers are a group of creative people who communicate with large audiences of their followers on social networking sites such as Facebook, Instagram or YouTube.
Influencers can become powerful advocates for brands in the process of building awareness of them and presenting their products or services with their right audience. In a world where recommendations and suggestions are spreading quickly among people on social media sites
These are the most popular on social media, their opinions are very valuable
How are they marketing?
An influencer is an individual with significant social reach who has the ability to “influence” the decisions made by his audience
Influencers have their own audience who follows them on social media channels
An influencer can become a brand advocate while promoting brands and offering a relevant product or service to their audience
And now influencers have similar power if not much more than most celebrities
What is the role of influencers in social media
The goal of every marketing campaign is ROI Social media influencer marketing campaigns can help achieve multiple business goals: reach the target audience, increase brand awareness, or increase sales
Because of the personal and emotional stories that influencers share with their audience, they build a strong relationship with them ,You may be interested to see the most important different things between marketing and sales
Social media influencers not only tell people what to buy but more importantly how to live. People are influenced by the lifestyle of different types of social media influencers
One of the common methods used by social media influencers is
Gifts: Brands send products to influencers and organize a contest with their followers. This leads to increased brand and product exposure
Advertising Posts: Social media influencers or social media promote products and services through advertising posts
Video content: Influencers use conversational video content to engage their followers
What are influencer marketing methods
The direct activity in influencer marketing is the promotion and advertising of products, through writing sales ads for them. But with the development of the influencer marketing strategy, there are many additional activities that can be counted, combining them during the implementation of the influencer marketing campaigns. One of the most popular influencer marketing activities ,You may be interested in reading our guide to professionally photographing your store's products
Reviews of products or services
Instead of promoting products in a direct way, focus on engaging influencers in carrying out reviews of your products or services, by sharing the advantages and disadvantages of the product, or simply displaying its experience of use to show how to use the product and enjoy its benefits
Unboxing products in a video
It is one of the best influencer marketing activities in terms of presentation, as it focuses on sending products to the influencer in a specially packaged box. The influencer is keen to share the contents of the box with the audience in a video, by starting to open it, and then gradually displaying the contents. This method helps to show the products to the audience in a creative and distinctive way that motivates them to buy
Filming a video for the use of the service
Just as the products are shown in videos, you can also focus on showing the services by shooting a video while getting the service. For example, if the service is with a dentist, then parts can be photographed during implementation, to show the workplace, its cleanliness and quality, and then share the final result with the public, to emphasize the quality of the service, and to convince individuals to obtain it when they want to implement it
Contests and free giveaways
Contests are one of the most popular influencer marketing activities, especially when you want to increase the number of followers or visitors to the website, or even collect data from the audience. It is necessary to agree with the influencer on the terms of the competition to display it to followers, for example: sharing posts on pages, mentioning friends in the post (mention), making sure to follow the project page, and other conditions. The influencer then selects the winners in accordance with the implementation of these conditions, and gives them free gifts from the project's products or services
Share discount codes
One of the good activities in influencer marketing is to give the influencer their own discount code, which they can share with their audience, and assure them that if they make a purchase using the code, they will get a certain discount. This method is effective, because it gives the influencer exclusivity among his audience, as well as the ability to evaluate the performance of marketing campaigns, by determining the number of people who actually made purchases based on the code
Interviews with influencers
This method focuses on conducting interviews with influencers, for example, creating a video or written dialogue with them, or even hosting them in the project's podcast. When the influencer shares this encounter with the audience, he indirectly introduces them to your project, and at the same time he can share his discount code, for the audience to use in making purchases
Importance and benefits of influencer marketing
Influencers make it easier for marketers to connect with consumers in an authentic way by having a large social media following that respects the influencer’s opinion, and by tracking reach, impressions, click-through rates, attraction metrics and ROI for influencer marketing campaigns, brands can Also use influencer marketing in order to better understand customer needs and priorities. Campaign metrics and Key Performance Indicators (KPIs) vary based on each brand's campaign expectations and goals, but influencer marketing campaigns usually significantly exceed returns compared to traditional marketing strategies
The importance of influencer marketing stems from the fact that it is ,You might be interested to see how to do social media marketing
One of the best ways to build your online brand quickly and increase awareness among your target audience. According to Forbes, influencer marketing is growing faster than digital advertising, with a focus on growing industry-leading followers to drive growth in your business. The great thing about influencer marketing is that the audience already exists, all you have to do is establish a winning partnership where both parties provide amazing value to each audience. In fact, influencer marketing should be an active social media marketing tactic to increase brand awareness, get your content through new eyes, and generate new leads for your sales story
Conclusion
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