Have you ever purchased a product or service based on the nomination of the owner of a YouTube channel you follow or a blogger on Instagram? If you did... it means that you have fallen under the influence of influencer marketing.
Owners of YouTube channels and social media accounts are called influencers, because of their influence on their followers and their ability to spread awareness and promote ideas.
If you want to take advantage of this type of marketing to promote your services and products, then you are in the right place to know all the basic information about influencer marketing.
Some of what you will learn in the next few minutes:
What exactly is influencer marketing and how did it start and develop?
Some statistics about influencer marketing.
Why you should now rely on influencer marketing more than ever.
Types of influencers on social media.
How to search for influencers in effective ways.
How to make sure that each influencer is of good quality and that it will be suitable to collaborate with you (7 factors to count on).
How do you contract with influencers?
Ever since I started watching ads on TV when I was young, I've always had a question, "Why do all brands and companies use stars and actors in ads?"
Since you, like me, are interested in digital marketing, this means that you also asked yourself this question, it is not only because these stars are famous and everyone knows them.
But the reason they are used in advertisements is because people want to be like them, so they will use the same perfume, car, phone or skin-lightening cream they use.
This is influencer marketing, as you see the idea itself is old, and all that is there is that we now live in the era of social media, and celebrities are not only actors and stars, but also owners of YouTube channels, Instagram accounts and others.