Introduction
Creating the brand identity of your project is an important and essential part of the marketing process and promotional activities that you carry out. Without the appropriate brand identity that expresses the essence of your brand, demonstrates its originality and distinguishes it from competitors, your marketing efforts will not have valuable returns
A good business identity serves as a badge of identification for your project, and a representative of the quality and efficiency that distinguishes it from other projects in the same field. Evidence of the presence of your project in the market and raise its value and raise its status in the eyes of the public. But what is a commercial identity, and what is its benefit? What is the difference between it and visual identity? How can you build an identity that represents your project and raise its value
Table of contents
What is the concept of visual identity design
How is a business identity built
How to look for a business identity design
The importance of brand identity design
Business identity design steps
What are the differences between business identity and visual identity
What is the concept of visual identity design
The essence of a brand is the cohesive look and feel of your organization. is “the name, term, design, symbol, or other feature that identifies your good or service and is distinct from those offered by other sellers
Visual identity is not only the physical or visual elements that represent your organization, but also the feeling that people feel when interacting with your business, marketing materials, products, services, team members, and physical sites ,You may be interested to see what are the success factors of the online store
Visual identity, then, is the lasting impression you leave on customers and clients and is largely shaped by the visual identity you provide
What does a brand visual identity design include?
Verbal slogan: It is the sentence that will indicate the importance of what your company offers to the public and must be motivating and striking
Colors: You should never compromise with the color group that suits your company, for example, blue and white are suitable for tourism and travel companies, while red and yellow are suitable for restaurants, and so on in the rest of the colors
Value: Never neglect any element of the commercial identity because neglecting any element loses the commercial identity its value and the strength of the visual identity lies in linking it to a high value sought by the public
How is the business identity built
We mentioned in the introduction to the article that the commercial identity is a set of elements and practices implemented by the project in order to demonstrate its presence and distinguish it from other projects, as well as to draw the attention of the consumer audience to the services or products it provides. This process takes place in several stages that must be worked on successively to build an appropriate commercial identity consistent with the policies, objectives and future vision of the project. You may be interested in seeing the most prominent differences between a web application and a website
first, who are you
Before starting to work on the elements of the commercial identity and before actually starting to build one for your project, you must have a clear vision of the identity of your project, and a full perception of what it is. To make it simpler, you need to answer the following questions
What is your vision for the project? That is, how do you see the future of your project
Where does the project derive its value? What motivates you to continue working
What is your brand style? If your project was a person, what kind of character would it look like
What distinguishes your project from other competitors
What is your brand tone? How will you communicate with the audience
Second: Visual identity design
Once you have a complete understanding of your project and your identity and the detailed vision of these elements, you can start working on the design of the brand identity and its elements. Design is the silent part of your project or the visual message that does not contain words, but nonetheless conveys to the target audience a message about how good, efficient and professional your project is. Here is what you should know about identity design, you may be interested in seeing the importance of the logo and visual identity
Logo
Colors and fonts
templates
Shapes and patterns
Third: the content
After working on the visual identity or the visual aspect of the brand identity, it is imperative to move to the next step which is your communication with the audience, or in other words the content that you will use with your brand. Over time, as the customer and audience segments of your project expand, the content with which you communicate with the audience will become more and more important, and you will have to treat every written text and piece of content as if it were part of your brand identity
the language
loyalty
promotion
How to look for a business identity design
Here are some steps that you should follow when searching for a business identity design such as
Focus on one message
Don't imitate others
Focus on the consistency of your business
The importance of brand identity design
Visual identity is a sign of trust and credibility for your company, because visual memory is better than analytical memory, which makes your visual identity what will be entrenched in the minds of your customers
Building a business identity, like any other marketing activity, is an ongoing and ongoing process that requires some monitoring and oversight to make sure everything is OK and going well. Here, you have to follow all aspects of the commercial identity, including the content, designs, and language used, and then the interaction of users from an audience and customers with it, and to introduce any changes or updates that the commercial identity may require at some point based on this management and follow-up process
Business identity design steps
These steps will help you define your brand goals and mission to be able to connect your visual identity with your significant brand value
First, select your audience
Before you develop your brand to communicate with the audience, you need to determine who your audience will be dealing with and meet their needs, are they women or men? Is your audience middle class or wealthy? Is your audience children? Each audience has its own way of addressing it and thus the way you express and shape your visual identity. To define your audience, consider the following
. What is the age, gender and job description
. What does their character look like? What values, hobbies and interests do they have
. What kind of lifestyle do they lead
. What solutions are they looking for
What other brands do they like
Second: Define your mission (what is the reason for your brand existence)
Once you've taken the time to research your audience, take some time to evaluate your company
What do you offer to your clients and customers? You need to think about the products and services that you offer, but you also need to think about how you are offering those offerings and why , you may be interested in viewing the visual identity
Ask yourself
Why do we offer these services and products
What do we wish to change for our customers
What improvements do we want to make in their lives
Why do we think it is important to do this
Third: Define your brand personality
When you have a good idea of your brand mission, select a brand personality that aligns with the following
What type of person would reflect a good image for your business? How will he speak? How will it look? A simple way to create a springboard for this fictional brand representative is to ask yourself the question
If anyone could be a spokesperson for my brand, who would it be
Fourth: Develop the emotional appeal of your brand identity
Instilling feelings into your brand is how you connect deeply with potential customers and leave a lasting and memorable image in their minds.
How do you want your audience to feel when they see your marketing materials
What emotions are triggered when your customers and customers use your products/services or interact with your brand
What are the feelings that lie at the heart of your brand story
Does it make sense for your brand to be associated with trust, fear, guilt, competition, affiliation, or any other emotional attraction
The answers to these questions are the building blocks of your brand marketing strategy
What are the differences between business identity and visual identity
What is the brand (Brand)? It is the image and impression that the company or institution as a whole reflects
What is Identity? : are the visual aspects that form part of the total brand
What is the Logo? Logo identifies a business or organization in its simplest form through the use of a sign or symbol
Many people confuse the commercial identity, the visual identity and the commercial logo, but the difference between them is great, and each of them has a specific function. It also interferes with some that the logo is the visual identity, but the logo is a part of it, and each of them has different roles in order to form the tangible image of your business or product, you may be interested in learning about building electronic stores
One of the mistakes that a company owner or employee makes in e-marketing is confusing the visual identity with the brand. Many people think that the visual identity is the same as the brand, but let me tell you that this is wrong. There is a big difference between the visual identity and the brand. commercial
The difference between the visual identity and the brand lies in that the visual identity is the user's guide through which this value is known, while the brand indicates the value of what the user gets
In the sense that a brand is all the actions that a company takes to create a state of awareness and to distance itself from the competition. It expresses your behavior at work
As for the visual identity, it expresses the visual presence of your company, which includes the colors, the logo, the verbal slogans, the decoration, and even the employees' clothing, bags and covers, everything seen by others
Conclusion
If you want to use any of the professional e-marketing and social media advertising companies, you can contact the digitsmark team, where we offer you a group of specialists in professional web design services, social media and SEO services, and many various digital marketing services. Hurry up to contact us through our various digital platforms, or visit the digitsmark website on the Internet
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